The AI Visibility Company

When someone asks AI, we make you the answer.

ChatGPT, Perplexity, and Google's AI now hand people a short list of businesses to trust. We measure where you stand, then do the work to get you on it.

Free scan, no email required See whether AI recommends you or a competitor Results in under a minute
0 of 7 → up to 5 of 7 AI answer engines. Recent client Beecasso: invisible in AI search to recommended across their top metros. Read the case study →

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The list is dead. The answer is everything.

Search used to hand people ten links and let them choose. It doesn't anymore. They ask ChatGPT, Perplexity, Gemini, or Google's AI, and they get back one answer with a few businesses named inside it. That short list is the new first page, and being named on it is the entire game. Everyone else is invisible, and they never even see the customer they just lost.

Most businesses haven't caught up to this yet, and that gap is the opportunity. Answer engines don't rank you the way Google did. They decide who to cite, on a logic traditional SEO was never built to win. So the businesses showing up in AI answers today aren't the ones with the biggest budgets, they're the ones built to be named. Almost no one is doing that work. We do it, on the assets you already own, and we can show you it moved.

Two ways to work with us

For local businesses

You run the business, we run your AI visibility. We find where you're missing from AI answers and do the work to get you recommended, start to finish.

For agencies

You add AI visibility to your lineup, we power it. We measure and diagnose, you implement and resell it white-label, and the client stays yours.

Why now

Why this is a different game, and why now

Here's the reasoning, because the logic is the point.

Answer engines don't rank, they decide.
Google ranked pages and let the user pick from a list. An answer engine picks for the user. It reads the web, chooses the few businesses worth naming, and presents that shortlist as the answer. There's no page two to fight your way onto. You're in the answer or you don't exist in it.

SEO was built for a crawler. This is about being the trusted answer.
Classic SEO tuned pages for how Google indexed and ranked them: keywords, links, technical signals to climb a list. Answer engines are solving a different problem, which business is the trustworthy answer to what this person actually asked. That rewards things ranking never centered on: answering real questions directly, a consistent identity everywhere the engines look, and clear expertise in one specific thing instead of vague presence in many. Strong SEO still helps, but ranking well and getting named are now two separate outcomes, and plenty of well-ranked businesses are missing from AI answers entirely.

The window is open now, and it won't stay open.
This shift is early. In most categories, most businesses are invisible to the answer engines and have no idea, so the field is wide open. Being early compounds: the businesses that become the cited answer now are the ones the engines keep returning to. Wait, and you're climbing uphill later against competitors who already own the answer.

Why our approach wins: the levers are yours, and we prove it.
Here's the good news buried in all of that: almost every one of those factors is something you own and can change. Your content. How your business is described across the web. How your site is built for a machine to read it. The questions you answer, and how directly you answer them. We find the specific gaps holding you back, fix them in your real voice on your own site, then run the measurement again so you watch the score move. That's the difference between a report that tells you you're invisible and an engine that makes you visible and shows its work. No black box, no guaranteed-ranking promises, just the work that gets a business cited, done and proven.

How it works

Four steps. No mystery to it.

01

We scan.

Every major AI engine gets the questions your customers actually ask: best plumber in your city, plumber near me, who should I call. We record who it names, and whether that is you.

02

We diagnose.

Then we find why the competitors are winning. It is almost always concrete: they answer the real questions, they show their proof, their business details line up everywhere the AI looks.

03

We fix it.

The honest changes go on your own site and your listings, in your voice, so the AI can find you, trust you, and put you in the answer. Nothing invented.

04

We prove it.

Every month we re-scan and show you the movement. It builds over weeks, so you get the real curve, not one lucky screenshot.

The engine

Behind the free scan, a real diagnostic engine.

We built an engine that we run every month, not a one-time screenshot. It resolves where you stand into a single visibility score and a plan ranked by what moves you fastest.

7 answer engines queried
24 signals scored per engine
Monthly re-scan to track the movement

The engines we query

  • ChatGPT
  • Perplexity
  • Google AI Overviews
  • Google Maps AI
  • Bing Copilot
  • Claude
  • Meta AI

What we score

Entity clarity Structured data Directory coverage Review signals City and service content Answer readiness

What the engine actually does

The categories are the surface. The real work happens under each one. We ask every major answer engine the kinds of questions your customers actually ask, in the words they'd really use, and then we read a lot more than whether you showed up. We look at how you got described, who you got named alongside, which competitor the engine put forward instead of you and why, and whether that answer holds steady from one engine to the next or falls apart the moment you switch. Across every category we're weighing how clearly you come across as a business an AI can understand, how easily a machine can read your information, how much the sources these models already trust point back to you, and how directly your content answers the real question behind the search. All of it resolves into one score and a fix plan ordered by what moves you fastest. Knowing you're invisible is the easy part. Knowing exactly why, engine by engine, and what to fix first, is the part that takes a real engine underneath. That's the part we stand behind.

Sample output · illustrative

Representative local service business

44 / 120 72 projected after fixes

AI Visibility Index

ChatGPT Not listed
Perplexity Recommended
Google AI Overviews Partial
Google Maps AI Partial
Bing Copilot Not listed
Claude Not listed
Meta AI Partial

Prioritized fix plan

  1. 01
    Directory and entity coverage High impact
  2. 02
    Structured data and schema High impact
  3. 03
    Answer-ready content Medium impact
  4. 04
    Review signal depth Medium impact

You see the category and the priority here. The exact signal and the step-by-step fix come in your report.

Run your free scan → Want the full shape first? See a sample report.

Proof

Proof it works: Beecasso

Before we started, Beecasso was invisible to AI search. Ask ChatGPT, Perplexity, or Google's AI for their category and they came back in none of the seven answer engines we track, not recommended in a single metro. On our visibility score they sat at the bottom.

After the build, they're recommended across the top metros they care about, named in up to five of the seven engines. That's the whole move: from absent everywhere to one of the businesses the AI actually puts forward.

Search followed. In a recent full month, with brand searches stripped out so it's real new demand and not people already looking for them by name:

  • Clicks up about 28 percent.
  • Page-one keywords up about 20 percent.
  • Top-three keywords up about 15 percent.
  • Reach and coverage held steady, and their average position kept improving.

Several buyer searches climbed into the top spot, and more than a dozen are holding number one across the South Bay.

And it's still moving. Los Angeles is the metro on the rise right now, breaking through from the bottom of the scale into real visibility, which is exactly what you want a build to keep doing after it ships.

We'll be straight about the whole board, because that's the point of a real measurement. Not everything went up. A set of buyer searches slipped out of the top three, most of it single-impression long-tail noise, and AI visibility softened in two of the three metros even as it climbed in the third. The aggregate is genuinely up, and we would rather show you the honest picture than a cherry-picked line.

Here's the part worth taking from this. One build took Beecasso from invisible to recommended. Nobody is actively working the account month to month right now, which is why you see the position hold steady rather than keep sprinting. That is the honest case for the ongoing engagement: the build gets you named, and staying named, then pulling ahead in the metros still in play, is the work that keeps going.

Read the Beecasso case study →

Who We Are

The one thing we do.

We are not a marketing agency that added AI to the menu. AI visibility is all we do. When your customer asks an assistant who to hire, we make sure the name it says is yours. That narrowness is the advantage. Nobody treating this as a side service does it as well.

SMPL's founder, Jonathan Zelaya, came up doing the work itself: signing loan docs at kitchen tables, hauling junk for a local service business he still runs, teaching himself to build the sites.

The depth behind it

the methodology · the blog · the Beecasso case study

More about SMPL →

The Rest

The rest is on request.

The website, the schema, the ads, the ongoing upkeep: we handle all of it when an engagement needs it. It is not a menu to shop. It is the machinery behind getting you into the answer. If your project needs it, we build it. Ask.

Pricing

Priced to your business, not off a shelf.

Start free. If you want the full picture, the $499 audit is a one-time fee, and it credits toward your first month. From there, AI Visibility Growth is priced to your size, markets, and services. We quote it after we see where you actually stand.

FAQ

Questions, answered.

Ready When You Are

See where you stand.

Run the free scan and get your report. Under a minute, no account, nothing to pay. You will see whether AI recommends you, or somebody else.

Prefer the full diagnostic? Order the AI Visibility Audit.