Notes

Notes from
the Work.

We write when there is something worth writing about. What we learn building sites for local businesses, what we see in search and social that matters for small operators, what we get wrong and have to correct.

  • What Is AEO (Answer Engine Optimization)?

    Answer Engine Optimization is the practice of getting your business cited and recommended by AI assistants like ChatGPT, Perplexity, and Google AI Overviews. Here is what it is and why it matters.