Privacy Policy

Last updated: June 3, 2026

SMPL Strategies ("we," "us," "our") operates the website smplstrategies.com and related services. This Privacy Policy describes how we collect, use, and protect information when you interact with our website, services, or communications.

Information We Collect

We may collect the following information:

• Business name, address, phone number, and email address from publicly available directories and business listings
• Website URLs and publicly visible website content for the purpose of preparing service proposals
• Information you provide directly when contacting us, filling out forms, or responding to our communications
• Device and browser information when you visit our website
• Email address you provide when requesting an AI Visibility Report through our free scanning tool at smplstrategies.com/scan

How We Use Your Information

• To contact you about our website design and digital marketing services
• To prepare customized service proposals and website assessments
• To send SMS text messages related to intake submissions, active engagements, service updates, reminders, and support (see SMS Communications below)
• To send email communications about our services
• To deliver your AI Visibility Report when you request it through our scanning tool, and to send a single follow-up communication about AI visibility services (see AI Visibility Tool below)
• To improve our website and services

SMS Communications

SMPL Strategies operates an A2P 10DLC-registered SMS program for transactional and operational messages to recipients who have provided documented affirmative consent through the online intake form. Full program details, intake form consent model, opt-in and opt-out instructions, and sample messages are published at smplstrategies.com/sms-policy.

Consent path: SMPL Strategies sends SMS only to recipients who have opted in through the online intake form at demo.smplstrategies.com/intake, which requires an explicit SMS consent checkbox to submit. We do not send cold SMS outreach.

Message frequency: Up to 5 SMS per 30-day sequence.

Message and data rates may apply. Your carrier's standard messaging rates apply to any messages you send or receive.

Opt-out: You can opt out of SMS communications at any time by replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE, or OPTOUT to any message. You will receive a one-time confirmation message and no further SMS messages will be sent.

Help: Reply HELP or INFO to any message for assistance, or contact us at help@smplstrategies.com or (951) 401-4129.

No third-party sharing: SMPL Strategies does not sell, rent, lease, or share phone numbers, SMS opt-in data, or mobile consent information with third parties or affiliates for marketing, promotional, or any other purposes. Mobile opt-in and consent data is never shared outside SMPL Strategies. Phone numbers are used solely for SMPL Strategies operational and client service delivery.

Audit trail and retention: Each SMS consent event is recorded with timestamp, phone number, and source URL. Consent records are retained for the duration of the relationship plus four years per CTIA and TCPA audit requirements.

Email Communications

SMPL Strategies sends email communications related to active client engagements, intake form submissions, and direct inquiries to addresses recipients have provided. You can opt out of email communications by replying to any email or by contacting us directly at help@smplstrategies.com.

AI Visibility Tool

SMPL Strategies operates a free AI Visibility Check at smplstrategies.com/scan. This section describes how we handle the email address you provide when requesting your full AI Visibility Report.

What we collect:

• Your email address, submitted voluntarily through the report request form after your scan completes. No account is created; your email address is the only personal identifier we retain from the tool.
• Your IP address, stored in salted hash form for security and rate-limiting purposes. We do not retain your raw IP address.

How we use it:

• To send your AI Visibility Report to the address you provide upon submission.
• To send a single follow-up email from SMPL Strategies about your AI visibility results and our services, within 7 days of your report delivery. You can opt out at any time.

AI visibility scan query: To generate your report, we run a search-style query (your service type and city, e.g. "junk removal Temecula CA") against third-party AI answer engines. We do not send your business name, email address, or website to these engines, only the de-identified query. See "Service Providers" below.

Opt-out: Click the unsubscribe link in any email we send, or contact us at help@smplstrategies.com. We will process your request within 10 business days.

Retention: We retain email addresses collected through the AI Visibility Tool for up to 12 months following your report delivery, or until you opt out, whichever is earlier. Suppression records (to honor opt-outs) are retained indefinitely.

California residents: Collection of your email address constitutes collection of personal information (identifiers) under Cal. Civ. Code §1798.140(v)(1). The purposes of collection are as described above: report delivery and a single commercial follow-up communication about AI visibility services. We do not sell or share your email address with third parties for their own marketing purposes. See "Your Rights" below for your CCPA rights.

Service Providers

We use third-party service providers to operate our website and deliver our services. These providers access personal information only as necessary to perform services on our behalf and are not permitted to use it for their own purposes.

• Cloudflare, Inc.: Website hosting (Cloudflare Pages), scan processing, and data storage (Cloudflare Workers + D1 database), including storage of email addresses submitted through the AI Visibility Tool.
• OpenAI, LLC: AI answer engine used to measure whether your business surfaces in AI-generated search results. Queries consist of service-category and location only (e.g., "junk removal Temecula CA"). Your business name, email address, and website are not transmitted to OpenAI.
• Perplexity AI, Inc.: AI answer engine used for the same AI visibility measurement purpose. Receives the same de-identified service-and-location query. Your business name, email address, and website are not transmitted to Perplexity AI.
• Resend, Inc.: To send your AI Visibility Report and follow-up email to the address you provide.
• Twilio, Inc.: SMS messaging for recipients who have provided A2P 10DLC-documented consent through the intake form.
• Stripe, Inc.: Payment processing for client engagements and deposits.
• Google LLC: Web fonts displayed on our AI Visibility Score page are served from Google Fonts (fonts.googleapis.com). Your browser makes a direct request to Google to load these fonts, during which Google may receive your IP address. Google's handling of this data is governed by Google's own Privacy Policy (policies.google.com/privacy). Google is not a data processor engaged by SMPL Strategies to process personal information on our behalf.

We do not sell or share personal information with third parties for their own marketing or advertising purposes. Processor relationships are governed by data processing agreements consistent with this Privacy Policy and applicable law.

Data Sources

Personal and business contact information is obtained directly from recipients through the online intake form at demo.smplstrategies.com/intake, through email inquiries, and through other direct contact. Email addresses may also be collected through the AI Visibility Tool at smplstrategies.com/scan when you request an AI Visibility Report. We do not purchase contact lists from third-party data brokers.

Data Security

We use commercially reasonable measures to protect information in our systems. However, no method of electronic transmission or storage is 100% secure.

Data Retention

We retain business contact information for as long as necessary to provide our services and fulfill the purposes described in this policy. If you request removal, we will delete your information within 30 days.

Your Rights

You may request access to, correction of, or deletion of your personal information at any time by contacting us at help@smplstrategies.com.

California residents have the following rights under the California Consumer Privacy Act (CCPA/CPRA):

• Right to know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the purposes, and the categories of third parties with whom we share it.
• Right to delete: Request deletion of personal information we have collected about you, subject to certain exceptions.
• Right to opt out of sale/sharing: We do not sell or share personal information with third parties for their own marketing purposes. No opt-out action is required.
• Right to correct: Request correction of inaccurate personal information.
• Right to non-discrimination: We will not discriminate against you for exercising your CCPA rights.

To exercise any of these rights, contact us at help@smplstrategies.com or (951) 401-4129. We will respond within 45 days of receiving a verifiable consumer request.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

SMPL Strategies
29295 Gandolf Ct, Murrieta, CA 92563
help@smplstrategies.com
(951) 401-4129